Campaign · Illustration · Digital + printBike to Work DayEvent and campaign design built to feel inviting, energetic and easy to join.Selected work
JR Goodwin · Independent design + photography
Good ideas.A little bite.
Clear design. A curious eye. I’m JR, the person behind Moosebite Design and Foxflash Photography.
Selected design work.
Brand systems, campaigns and accessible publications built around real communication problems. Explore the case studies or see more selected work.
Long-term brand system · Curriculum · AccessibilityLYFT LearningA connected visual system for curriculum, campaigns, icons, characters and accessible communication.View case study ↗
Brand identity · Standards · ApplicationsSecond Verse ChoirA complete identity translating music, memory and community into a warm working system.
Accessibility · Publication · Public serviceADA Program Access PlanPolicy and program information organized into a clear, accessible public resource.Selected work
Two ways of seeing.
Moosebite Design brings clarity to brands, publications and campaigns. Foxflash Photography brings the same attention to people, places and the natural world.
Design systems with bite.
Brand identity, visual systems, publications, presentations, campaigns and accessible communication for organizations that need clarity—not decorative fog.
Enter Moosebite Design ↗
Wild places. Real people.
Wildlife, landscape, macro, travel and senior portraits—photographed with patience, natural light and a strong sense of place.
Enter Foxflash Photography ↗
The person behind the work
Thirty-plus years.
Two creative brands.
One JR.
About JR
Designer by trade. Photographer by instinct.
I bring more than thirty years of design experience to brands, publications, campaigns and accessible communication. Photography keeps me looking closely at people, places and the details that make them memorable.